A long-standing presence in the Dallas business community, James Ambrose Meyer guides Nebulr and provides a host of coordinated solutions that enable files to be efficiently stored in the cloud. James Ambrose Meyer’s diverse background includes the e-commerce industry.
One major advantage of e-commerce is the high level of personalization. A recent Entrepreneur magazine article looked at online strategies for providing individualized shopping experiences.
One strategy pioneered by Shop Direct and very.co.uk involves a customized homepage that includes the shopper’s local weather forecast. The homepage banner and message change according to the local weather, and weather-appropriate clothing items are featured next to the forecast.
Another proven strategy is the adjustment of site navigation to reflect the user’s previous activities on the site. For example, if a shopper looked at appliances and home entertainment items on a previous visit, these categories appear on the homepage banner and may be accessed with a single click.
Personalization can extend to product sorting. If the shopper previously looked for laptops of a certain size, the list now ranks all related laptop items first. This encourages further browsing and completion of the sales process.
James Ambrose Meyer 